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Global Partnerships


Kingsdown China

Roth Bedding Technology International of China has been a Kingsdown licensee since 2015. Roth controls over a hundred Kingsdown branded luxury stores throughout China. “Roth is an exceptional licensee for us that has enjoyed enormous success with our brand. They have really embraced the luxury and fashion positioning of our products that has resulted in their strong market share,” said Frank Hood, CEO of Kingsdown.

Link to Kingsdown China http://www.kingsdown.com.cn/

My Side China

Since 2019, license partner Shenzhen Huasheng Home Furnishing Group has produced and sold My Side mattresses in branded storefronts throughout China. With exciting brand activations throughout Wuhan, Xiangyang, Qingdao, and Taiyuan, the simplicity of personalized support and bedMATCH®technology have resonated with local shoppers in search of a healthier solution to sleep. Each My Side mattress is tested and certified to deliver proper support prior to delivery to retail locations and consumers' homes.


Dormimundo has been a strategic partner with Kingsdown in the Mexican marketplace since 2001. For nearly 75 years, the Dormimundo name has been recognized as one of the oldest and most respected retail brands in the country. Today, the manufacturer/retailer produces and sells exclusive collections, including the Kingsdown Back SmartTM line. bedMATCH technology is currently available in nearly 200 store locations across the Mexican republic, with Kingsdown mattresses produced by hand in Toluca Lerma with locally sourced comfort and support materials.

Link to website https://www.dormimundo.com.mx/colchones/kingsdown


Euro Colchões Brazil

Since the start of the licensing partnership in 2012, Euro Colchões has grown its in-country Kingsdown production and retail operation to include 70 store locations, plus e-commerce. Today, the Brazilian manufacturer and retailer produces and sells four exclusive models in Kingdown’s Vintage Collection: Platinum, Diamond, Royal and Windsor mattresses. Product specifications are tailored to local comfort preference's and foams and fibers used in the beds are sourced locally.

“North American products have forever represented quality and advanced technologies. These fundamental pieces of Euro Colchões’ growth strategy have only elevated during our partnership with Kingsdown,” said Mauricio Aballo, CEO of Euro Colchões.

Link to website https://www.eurocolchoes.com/s?q=Kingsdown

Dreams UK

2019 marked the first time bedMATCH® was licensed for use in the U.K., with Dreams holding the exclusive rights to use the technology in the country. Locally branded as SleepMatch by Dreams, the patented technology is now available in over 200 store locations.

Beter Bed Netherlands

Headquartered in Uden, Netherlands, Beter Bed operates more than 100 stores throughout the Netherlands and Belgium. bedMATCH® technology, locally branded Beter SlapenID, was first introduced in 2022, and has since grown with additional locations adopting the system as the primary tool used across all its mattress offerings to help shoppers find the sleep surface best fit for their body type.

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